Website Design
As in-house graphic designer for Vow’d Weddings, Annie conducted site testing & audits to identify problems & areas for UX/UI improvements in Amplience and Salesforce. For the external development team, Annie used Figma to mockup all designs (and JIRA for project communication).
Homepage
Along with monthly updates to the homepage, Annie worked with the external development team to create a completely new design for the website from what the brand originally launched with. These content slots were created in Amplience and replicated to Salesforce.
Store Pages
Along with any needed updates to the store pages, Annie worked with the external development team to overhaul the entire design to develop a more efficient page. These content slots were created in Amplience and replicated to Salesforce.
Navigation
Along with ongoing fixes to the navigation, Annie worked with the external development team to add image banners. Visuals were updated on a monthly basis.
Illustrated Fit Guide
Annie transformed the fit guide on the Product Landing Page from a chart to an interactive illustrative guide. These were optimized to be customized by dress silhouette (fitted, mermaid, a-line, ballgown).
Cart Animation
Annie designed a cart animation for the development team to implement on the Order Confirmation page. This confetti animation can be customized by updating the icons on the back end of the website.
Bridesmaids Color Filtering
Annie developed the color filtering for the bridesmaids section of the Vow’d Weddings website.
Product Description Page
Annie developed video capabilities on product description pages, and maintained ongoing improvements, including adding the book appointment button and padding adjustments.
Pop-up
Annie coded the website pop-up for both desktop and mobile.
Career Page
Annie worked with the external development team to create a completely new design from what the brand originally launched with. These content slots were created in Amplience and replicated to Salesforce.
PLP Interrupters
Annie worked with the external development team to add image banners to the product landing pages. She also designed and updated these on a monthly basis.